Skip navigation

Henrik Fisker: Bringing the Fisker Karma to Market

Henrik Fisker: Bringing the Fisker Karma to Market

Henrik Fisker, CEO of Fisker Automotive, speaks candidly to Future360 on the challenges of bringing the Fisker Karma to market. Namely having to divide his attention between launching the Fisker Karma and Fisker Automotive.

According to Henrik Fisker, it’s all about focus. While technology changes every two to three months, you can’t just keep adding new features to a car ad infinitum. You have to focus and commit to what you have, saving new technologies for later models. Another big challenge for Fisker, was the dual responsibilities of building and designing a brand new car with a revolutionary powertrain, whilst simultaneously creating a car company from scratch. Fisker was integral to launching the company -- which included responsibilities like hiring staff, and fund-raising in order to finance operations -- while remaining the chief designer and engineer of the Fisker Karma. Fisker cites the launch of the Fisker Karma and Fisker Automotive as the toughest project he’s ever worked on.

Henrik Fisker is Executive Chairman, Chief Design & Brand Officer at Fisker Automotive. Immediately prior to co-founding Fisker Automotive in August 2007, Mr. Fisker was, and remains, co-founder and chief executive officer of Fisker Coachbuild, an automotive design house established in 2005 that revived the art of coachbuilding by combining beautiful design with existing world-class engineering. Fisker held prominent design positions at Ford Motor Company. He designed the Aston Martin V8 Vantage and was responsible for the production launch design of the DB9, variants of which were James Bond’s preferred vehicles. Fisker was president and chief executive officer of DesignworksUSA, BMW’s California-based industrial design subsidiary. Some of his most notable works include the BMW Z07 concept and Z8 roadster, another Bond car.