We spoke with Hunter Lovins, President of Natural Capitalism Solutions -- an organization that works with companies, communities and countries on ways to implement sustainability measures that are profitable. There's particular emphasis on the business case -- from supply chain to employee engagement to best use of resources.
The only organization on the planet big enough to face today's challenges is the business community. How can businesses see the rationale for stepping up, for transforming how they do business to follow science based goals?
According to Steve Jobs, the consumer has no idea what they want, who wanted an iphone or a tablet until they existed? The job then of the smart companies is to design the products that will delight the consumer and do so in ways that are more cost effective to them because they are using less resources.
This is the sweet spot of innovation combined with sustainability. For more information, go to http://natcapsolutions.org/