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Rachel Barge: Why Cleantech Companies should tell Stories

Rachel Barge: Why Cleantech Companies should tell Stories

Future360 caught up with Greenstart Partner, Rachel Barge, at SXSW Eco to find out why cleantech storytelling matters.
Greenstart believes the best companies and brands succeed by telling really powerful stories. To connect with consumers, or even for a B2B type company, you have to tell really great stories about why your product is the best, and why you are going to solve a problem for that customer. Video is a great way to do that.

Greenstart -- a Bay Area startup accelerator exclusively designed for digital cleantech companies -- uses video to tell their stories about their program and portfolio companies. They want to make cleantech sexy to show people that a tremendous amount of opportunity lies in this area. By telling powerful, sexy, interesting stories and do it through video, they believe it's a way to get people excited about cleantech again. Find out more at greenstart.com

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