We caught up with Aussie innovator and inventor, Saul Griffith, to hear his Top 3 Tips to Successfully Launch a New Technology.
"Number one: you need to know how to live very cheaply, because you are going to be broke until you make it.
Number two: you need to know how to network You can’t do it alone. If you are going to launch it as a technology within your own company, and you're the technology person, you need to know the marketing people to get it over the line.
Number three: You need to learn how to tell stories. No matter how good your technology is it’s going to fail unless the narrative around it is good. The world loves a romance novel, the world loves an adventure story, and you need to tell that. It’s going to help you find partners, it’s going to help you find employees."